Wow, don’t make this mistake!

When you are a “professional” speaker and (supposedly) a rock star author/publisher and marketing “expert,” you just don’t make this bush league mistake on the—I guess you’d call it a “caption”—caption of your online profile. The bush league mistake I’m referring to is not taking just a minute to read over what you’ve just published. After all, you know what they say about assume!

Take a look:

“So-and-so, "The Transformation Catalyst" powerfully combines spiritual guidance and intuition with nuts-and-bolts writing, publishing and marketing expertise.”

It’s true that this particular website does not support dashes, much to my dismay, but this is such a glaring problem! Just look at those big, fat ampersands! Wow!

I find it’s very important for me to check over my own writng after it is published, and it’s even more important for me to check over someone else’s, especially my host organization’s writing, even though I provide it with the text.  But how do you explain an author/publisher/marketer who is bragging about her expertise (and uses the word “powerful”) not seeing this? I mean, it’s the first thing people see about her on this website.

Always check. Always double-check. Especially if you’re supposed to be an author!