I met some very nice people at the Franchise Expo, sincere people who are sincerely committed to their concept and sincerely convinced that it’ll make them (and you!) a million bucks or more.
A lot of these sincere people have very snazzy, big-bucks websites (as opposed to modest editors whose modest websites look like tattered refugees from the ’90s), with lots of splash, flash, and color.
So why, my friends, should anyone have to read stuff like this on an otherwise lovely website:
At our franchise, we take frozen acai berries, strawberries, bananas and a splash of soy to create a our perfected smoothie like puree that centers every acai bowl.
This is the sentence that came up #1 with a bullet when you Google this company on your phone, and my phone had plenty of space so I could read the mistake. It was the first thing I knew about this company. The fact that this mistake has been up on the internet and stood uncorrected since August of 2018 was the first thing I knew about this company. Not good.
Shoot, let’s break some more rules while we’re at it!
Pitaya, is a super fruit native to origins of Central and South America and Southeast Asia. Also known as “dragon fruit”, pitaya is rich in vitamins and is known for its vibrant pink hue.
Back after back after back sentences featuring basic American English mistakes. That first sentence has two mistakes! It’s like wearing a pretty dress but not taking a shower: you look good from a distance, but, up close…phew!
A whole can of worms is opened when you have mistakes like these on your website. Is your fruit fresh? Is the fruit washed? Are your employees washing their hands?
When a company has obvious mistakes on its website—and especially in its kick-off sentence—I doubt the sincerity of its management.
Truly sincere people put the best of themselves out there.
Truly sincere people pay attention to details.
Truly sincere people are trustworthy.