Funny Franchisors

Welllll, when I say “funny,” I really mean the opposite. There was nothing funny about the writing I observed at this weekend’s Franchise Expo in Ft. Lauderdale. I suppose it was a good thing, since it proves my point—as if I needed any proof!—that business people can’t write. But it’s sad—so sad—because these are supposed to be some of our best and brightest. If that’s the case, we are doomed.

Just look at this!

I am the principal author of the IFA’s Statement of Guiding Principals. 

Do you really think that the IFA has a “Statement of Guiding Principals”? It might have a “Statement of Guiding Principles,” but “principals”? I doubt it very much.

Maybe you’re like, chill, Liz, it’s just a typo. But why? Why is there such an icky, stinky, obvious typo in biographical information about a supposed industry leader? Answer me that.