Week #3 Sentences and Answers.
1) Online Shopping is one of the more popular industries now a day.
A couple of things are wrong with this sentence.
First, “Online Shopping” is not a proper noun, and so should read “Online shopping,” with a capital “O” only because “online” starts the sentence.
Second, “now a day” is misspelled: it should be “nowadays.”
Corrected, the sentence reads:
Online Shopping is one of the more popular industries nowadays.
2) To remove the underline from all links on your website, you can edit the default anchor style in your CSS stylesheet so that the ‘text-decoration’ property has a value of ‘none’.
Two things. First, in American English, always start with double quotation marks for quotes. Second, quotation marks—single or double—are always (always) placed outside (outside) commas and periods. There are no exceptions.
3) He enjoys spending time with his wife Lace, their teenage daughters Kaitlin & Amy and their 3 dogs Buster, Bellatrix and Tank. His interests include his 100 gallon saltwater reef tank, disc golf, camping, fishing and rooting for The Florida Gators & New York Giants!
This passage is a hot mess, so awful it’s difficult to know where to start.
First off, an ampersand (&) is inappropriate for anything other than a business name, i.e., Johnson & Johnson; do not use an ampersand in “regular” writing.
Okay. First sentence. The names of the wife and daughters are parenthetical, and so should be enclosed with commas. You should use a dash (—) to separate the dogs’ names, and let’s add a serial comma. Also, you can’t change pronouns (from his to their) in mid-stream; it’s got to be “his” daughters, unless it’s rewritten, which is what I’m going to do. So:
He enjoys spending time with his wife, Lace, and their teenage daughters, Kaitlin and Amy, and their three dogs—Buster, Bellatrix, and Tank.
Second sentence. Let’s see: 100-gallon needs a hyphen; “The” isn’t capitalized; take out the ampersand; add a serial comma; and I’d go with a period, not an exclamation point, to conclude. Like so:
His interests include his 100-gallon saltwater reef tank, disc golf, camping, fishing, and rooting for the Florida Gators and New York Giants.
4) Personalize based on where a visitor is in their buying process, so your loyal customers experience a different website than first-time visitors.
“A visitor” is singular, “their” is plural. You just can’t do this, folks.
5) First lets talk about the reputation of an email sender. The most basic form of reputation is called a “sender score”.
Two things: “let’s” needs an apostrophe, and the quotation mark needs to be outside the period.
6) Display content in the visitors native language
If your company and product is global, it’s important to consider your audience and buyers from other countries. For example, if you are located in the United States and your entire site is in English, but you have strong interest in your product from visitors in Germany, consider creative a native version of your homepage and landing pages.
Two things: “visitors” needs an apostrophe (I’d go with “visitor’s”—singular possessive—but would have said “visitors’”—plural possessive—if the sentence had read “your visitors’”), and then there’s that misspelled word. Do you see it? Hint: starts with a “c.”
7) For example, if your contact list includes visitors first names you could easily change the headline within your page to something like: “Great to see you at the event, Mark. We’re glad you could join us”.
Again, visitors needs an apostrophe (visitors’), and the period goes inside the quotation mark.
8) Begin by completing the items under “Your Inbound Marketing Foundation”.
Start by naming your campaign, e.g. “Lead Generation for Small Business Owners – Jan 14”.
Three things: Well, in my opinion, four. First and last, put the periods inside the quotation marks, not outside. Put a comma after “e.g.”—always. (Ditto “i.e.”) And, I don’t like spaces before and after dashes, but that is a style issue.
9) “Everybody — salespeople, marketers, customer and prospects — have been impressed with the our website because we’re using the company’s COS.”
Two huge mistakes. “Everybody” is singular, and so the sentence should read “has,” not “have.” The rule is that parenthetical information, whether between commas, parentheses, or dashes, does not affect the subject. The subject is “everybody,” and “everybody” is singular. And then there’s the other nasty mistake that no one spotted before putting it on the company’s homepage. Do you see it? It is critical that you take a moment and read over your content before posting it.
10) Aside from being great people, their team are some of the smartest inbound marketers I know and are always putting the customer’s needs first.
Another huge mistake. “Team” is a collective noun, and is singular. The sentence should read “their team is,” and since that’s awkward, I would have written “their team is composed of some of the….”